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Quicker loading times and better CX for Ahlsell’s e-commerce

Ahlsell is the leading Nordic distributor of products, tools and supplies with over 100 000 items in stock, addressing installers, contractor, facility manager, manufacturing, electrical industry and the public sector. They have over 240 stores located in Sweden, Norway, Finland, Denmark, Estonia, Poland and Russia.

Ahlsells homepage

During spring 2019 Ahlsell’s e-commerce was facing the problem with slow loading times and trouble managing large peaks of traffic to their platform. They wanted to create a better customer and purchase experience online, and to minimize the impact on their own servers.  Tieto Web Performance (powered by Telia CDN) was implemented before summer and the results didn’t take long to show. As Mårten Forssell, Head of e-business at Ahlsell says:

“After the implementation of Tieto Web Performance their loading times has improved with 32% according to speed index and our customers are telling us they are experiencing a faster and better e-commerce. “

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Facts about the case

• 32% better page loading times
• Higher customer satisfaction
• Less impact on own servers



Tieto and TeliaCDN

Tieto Web Performance is powered by Telia CDN, a world class, tier 1, Content Delivery Network from Telia Company. Tieto and Telia Company has partnered up to help companies and organizations offer faster and more reliable web services. The partnership strengthens Tieto’s wide portfolio of IT services for customers in the Nordics and it gives customers’ access to Telia CDN as either an add-on service or as part of the eCommerce solution Tieto Retail Experience. Read more about the partnership >>

For more information about Tieto Web Performance, please contact:

Fredrik Bergström, Lead Business Development & Sales
Retail & Consumer services, Tieto, +46 (0)72 503 51 10

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