Competition is fierce. Attention spans are short. At the same time, your web site seems to be getting bigger and bigger – loading objects and images from several locations – and unfortunately, that means delays.
To complicate matters, major search engines are penalizing sites that load too slowly. And despite the fact (some might say because) broadband penetration is at an all-time high, users are experiencing unprecedented upstream congestion due to traffic jams along the public internet. Fast end-user connections do little good when a site isn’t serving content fast enough.
Most web sites load their images and files from the same server in the same location, then sprinkle in some video or audio from other locations, and scripts or applications from others. This is complicated enough, even without accounting for the huge, unpredictable variety of end user locations.
To make your site perform its best, your content needs to be optimized for the fastest possible loading times regardless of the end user location and regardless of how many the users are. Ideally, if they’re in Sydney, your files and images are served to them from a server in Sydney. Stockholm? Stockholm! New York? New York! You get the idea. Even better if that server is directly connected to the network that user is connected to – because then, your content never has to traverse the public internet. These two differences – geographical and network proximity – are the two most important factors in how quickly a user sees your site.
Our mission is to help your company to be successful online and make your website lightning-fast. Then your users and search engines will love you even more.
Learn how to improve your Web Performance
Contact us for advices on how to speed up your online presence and secure against attacks.